Twitter's "bluebird" icon has been replaced with a new logo, while the platform's official account has also been changed to X.
Musk conducted a survey on Twitter on July 23 to change the platform's default color from blue to black. 75% of the almost two million participants were in favour of the proposal. He then announced, 'We'll be saying goodbye to the Twitter brand and all the bluebirds very soon.' If the X logo is good enough to post tonight, we'll roll it out globally tomorrow.
In the morning of 24/7, the American billionaire said "the X.com domain name will point at Twitter.com". He modified his avatar to have a black background and a white X.
The Twitter homepage still uses the domain twitter.com, but the @twitter logo and account name has been changed to X.
Meanwhile, a photo of Twitter's head office with the X logo also garnered 4 million views after Musk posted about 30 minutes.
On Threads - Meta's new social network, Platformer editor Zoe Schiffer said Musk emailed all Twitter employees about the company becoming X, and said this was the last time he sent an email message with the domain twitter.com.
'It's very rare when you have a second chance - in life or in business - to make the next big impression. Twitter has made a significant impact and altered the way we communicate. Now, X will take it one step further," said Linda Yaccarino, the new CEO of Twitter, on the platform this morning.
Over the years, Twitter has been pushed by fans to dream bigger, innovate faster, and unleash the platform's potential, as she stated. X will do that and more. This transformation is unlimited. This is the platform that powers everything, she said. X will include audio, video, messaging, payments, and a global hub for ideas, goods, services, and opportunities.
After acquiring Twitter late last year for $44 billion, Elon Musk changed the company's business name to "X Corp," reflecting his ambition to build a multi-functional super app, similar to China's WeChat.
Meanwhile, Twitter, launched in 2006, said the bluebird logo was "the most recognizable asset in society". That's why we always protect it at all costs, as per Twitter's website.