The Ultra name can be used for the iPhone 15 Pro Max.

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Immediately after the iPhone 14 was announced in September 2022, rumors of the iPhone 15 Pro Max being changed to Ultra surfaced and attracted great attention. By mid-February, Bloomberg expert Mark Gurman said that it is likely that Apple will keep the 15 Pro Max name and it will not be until 2024 that the new iPhone 16 Ultra model will be released with many drastic changes.

However, over the weekend, AppleInsider expert Andrew O'Hara said multiple industry sources said Apple had decided to name its upcoming flagship smartphone the iPhone 15 Ultra.

The iPhone 15 Pro is expected to cost $100 more, while the Ultra version is $200 more expensive than the previous generation. The use of the name Ultra shows that Apple wants users to recognize this as a completely different model from the previous Pro Max, thereby accepting a higher price.
In addition, according to O'Hara, the periscope camera on the 15 Ultra version will be capable of 10x optical zoom, equal to the Galaxy S23 Ultra instead of 5-6x as previously reported. This adjustment makes the 15 Ultra one of the best telephoto lenses on the market. It is not clear whether Apple's smartphone will use a dedicated 10x optical zoom lens or crop sensor for this zoom capability. Besides, the screen of the 15 Ultra will have a higher brightness than the 15 Pro.

The big difference between the 15 Pro and 15 Ultra is mainly in the camera and screen size. Both have titanium frames, Action buttons instead of audio mode switches, A17 Bionic processor chip manufactured on a 3 nm process. Some sources say that Apple will drop the 128 GB version and replace it with 256 GB for the cheapest model.

According to Mark Gurman, the iPhone 15 series is expected to launch on September 12 or September 13 and be sold on the market from September 22.