"Superhumans" are replacing real people
Nadira - one of tvOne's newest broadcasters - has just reported hot news about the Thai election campaign live in English on television. Two days earlier, she also fluently said the 23rd SEA Games in Indonesian. The remarkable thing is that this announcer always keeps his professional expression and flawless outfit.
Nadira is one of three virtual TV editors introduced by tvOne in April. It is the largest TV station in Indonesia by views. Nadira is designed based on the model of veteran broadcaster Fahada Indi of the station. Nadira's voice and movements also learn from Indi. According to Rest of World, the two share great similarities in appearance and behavior, especially the characteristic hijab.
Get prototypes from real celebrities
In the context of the world's opposition to the use of robots and AI to replace human labor, tvOne's editor said that taking advantage of the latest technological innovations is an "honor" and brings a lot of value. actual value. "It helps me a lot because I don't always have to be at the office to work," said broadcaster Fahada Indi.
Indi and "cloning" Nadira work side by side. While Indi led live news at the scene, Nadira was in charge of filming at the studio.
tvOne's translation system uses artificial intelligence to convert Nadira's voice into other languages, including English, Chinese or Sundanese dialects, Java. This helps the broadcaster reach a wide variety of audiences in a country of more than 300 ethnic groups like Indonesia.
According to Rest of World, digital avatars have become popular in Indonesia in recent times and are called "metahumans". Not only broadcasters, many virtual avatars are also popular celebrities or even spokespersons for the Immigration Department of Soekarno-Hatta International Airport, Indonesia.
“AI will become humanity’s most influential technological revolution,” said CEO Sam Altman at a recent event in Jakarta.
Specifically, the Immigration Department of Soekarno-Hatta International Airport has become the first government office to use metahumans in its operations. The agency has introduced four virtual staff teams specializing in immigration support.
Some of the avatars are modeled after celebrities in Indonesia such as Ahmad Al Ghazali, Anjasmara and Ario Bayu. These virtual avatars will be communications specialists for the public service department, so always keep a friendly attitude, constantly update knowledge and be the face of the government.
At tvOne, each virtual avatar represents a demographic group in Indonesia. However, they are not yet capable of actual interaction despite being built on top of AI software.
In the intro video, the avatars' sound is completely out of tune with the visual effects and their looks don't match the plain colored background either. Therefore, Indonesians are not too impressed with these "superhumans".
Difficult to take advantage of AI because of not understanding deeply enough Media studies lecturer Justito Adiprasetio at the University of Padjadjaran said that although many media organizations in Indonesia have started using AI, they still do not fully understand the technology.
“Many media companies use AI to polish their brands but cannot afford to use it because they cannot optimize all the capabilities of AI without understanding the benefits and consequences that it brings,” Adiprasetio said.
According to Rest of World, AI-powered digital products still have some distinct differences from those created entirely by AI. Most "superhumans" at the moment are just digital products with AI intervention. For example, Vira, "superhuman" appeared in the form of AI chatbot of BCA bank.
tvOne Taufan CEO Eko Nugroho said that these "superhumans" still need real-life interactions to win the audience's trust. Therefore, the station's team experimented with broadcasting AI-driven news.
But they found that real-life broadcasters were still more effective in terms of phonetics and intonation. According to him, when broadcast news is still controlled by humans, the station will avoid the risks of AI products such as fake fakes, misleading prejudices.
These virtual editors are designed and operated by an in-house team of tvOne. They plan to develop more new avatars in the future. The team's vice presidents of Norma Dani Risdiandita and Widya Wicara insist that humans have not yet been completely replaced.
“Human creativity is still needed to help fill in the gaps of virtual broadcasters. AI still has a long way to go to match our creativity,” Risdiandita said.
Nadira is one of three virtual TV editors introduced by tvOne in April. It is the largest TV station in Indonesia by views. Nadira is designed based on the model of veteran broadcaster Fahada Indi of the station. Nadira's voice and movements also learn from Indi. According to Rest of World, the two share great similarities in appearance and behavior, especially the characteristic hijab.
Get prototypes from real celebrities
In the context of the world's opposition to the use of robots and AI to replace human labor, tvOne's editor said that taking advantage of the latest technological innovations is an "honor" and brings a lot of value. actual value. "It helps me a lot because I don't always have to be at the office to work," said broadcaster Fahada Indi.
Indi and "cloning" Nadira work side by side. While Indi led live news at the scene, Nadira was in charge of filming at the studio.
tvOne's translation system uses artificial intelligence to convert Nadira's voice into other languages, including English, Chinese or Sundanese dialects, Java. This helps the broadcaster reach a wide variety of audiences in a country of more than 300 ethnic groups like Indonesia.
According to Rest of World, digital avatars have become popular in Indonesia in recent times and are called "metahumans". Not only broadcasters, many virtual avatars are also popular celebrities or even spokespersons for the Immigration Department of Soekarno-Hatta International Airport, Indonesia.
“AI will become humanity’s most influential technological revolution,” said CEO Sam Altman at a recent event in Jakarta.
Specifically, the Immigration Department of Soekarno-Hatta International Airport has become the first government office to use metahumans in its operations. The agency has introduced four virtual staff teams specializing in immigration support.
Some of the avatars are modeled after celebrities in Indonesia such as Ahmad Al Ghazali, Anjasmara and Ario Bayu. These virtual avatars will be communications specialists for the public service department, so always keep a friendly attitude, constantly update knowledge and be the face of the government.
At tvOne, each virtual avatar represents a demographic group in Indonesia. However, they are not yet capable of actual interaction despite being built on top of AI software.
In the intro video, the avatars' sound is completely out of tune with the visual effects and their looks don't match the plain colored background either. Therefore, Indonesians are not too impressed with these "superhumans".
Difficult to take advantage of AI because of not understanding deeply enough Media studies lecturer Justito Adiprasetio at the University of Padjadjaran said that although many media organizations in Indonesia have started using AI, they still do not fully understand the technology.
“Many media companies use AI to polish their brands but cannot afford to use it because they cannot optimize all the capabilities of AI without understanding the benefits and consequences that it brings,” Adiprasetio said.
According to Rest of World, AI-powered digital products still have some distinct differences from those created entirely by AI. Most "superhumans" at the moment are just digital products with AI intervention. For example, Vira, "superhuman" appeared in the form of AI chatbot of BCA bank.
tvOne Taufan CEO Eko Nugroho said that these "superhumans" still need real-life interactions to win the audience's trust. Therefore, the station's team experimented with broadcasting AI-driven news.
But they found that real-life broadcasters were still more effective in terms of phonetics and intonation. According to him, when broadcast news is still controlled by humans, the station will avoid the risks of AI products such as fake fakes, misleading prejudices.
These virtual editors are designed and operated by an in-house team of tvOne. They plan to develop more new avatars in the future. The team's vice presidents of Norma Dani Risdiandita and Widya Wicara insist that humans have not yet been completely replaced.
“Human creativity is still needed to help fill in the gaps of virtual broadcasters. AI still has a long way to go to match our creativity,” Risdiandita said.
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